I need to upload the file so you can have the instructions Essay

I need to upload the file so you can have the instructions - Essay Example Discussion presented in this synthesis essay hopes to accomplish the feat of identifying those sources which are thought to provide in-depth analysis of how effectiveness in higher education can be achieved. It is important to determine these sources in relation to higher education because they illustrate different variables which are commonly employed in higher education settings. Studying these variables facilitates the readers in understanding those underlying mechanisms through which the variables make the process of higher education efficient. Some important factors considered in this case include productivity, effectiveness, unit cost, and efficiency. With reference to the factors of productivity, efficiency and effectiveness, there are various perspectives that influence how each of these factors can be used to measure the overall effectiveness of higher education institutions. While different sources provide varying arguments regarding how effective higher education is, a universal element in the form of technology is considered in most of these sources. Technology is mentioned in various sources as a factor that influences the effectiveness of higher education. This synthesis essay seeks to agree while at the same time it also offers a different perspective since most sources are peer-reviewed and offer quality appraisal metrics regarding the effectiveness of higher education. Following discussion aims to illuminate the reality of this claim that â€Å"the effectiveness of higher education is influenced by strategic management of inputs to influence outputs.† It is important to understand the terms within this thesis statement since following discussion is led by these concepts of strategic management, professional input, and educational outputs. The greater the level of inputs, the greater the level of outcomes or outputs is noticed. Inputs can be defined as the resources of higher education

The Current Zynga Strategy Diamond Marketing Essay

The Current Zynga Strategy Diamond Marketing Essay Launched in 2007, Zynga has expanded its portfolio from exclusively Facebook API services to provide independent and multiplatform social gaming on personal computers, tablets and mobile devices (Zynga, p 1-2, 2013). However, less than a year after appearing on the stock exchange Zynga has fallen on hard times (Zynga, p 1, 2013). The challenge of satisfying evolving consumer needs and the microeconomic climate have severely impacted your bottom line. Your stock price has fallen over 70% and you have recorded net losses of nearly $53 million in Q3 2012 alone (Zynga, p 1, 2013). In order to stay relevant in todays market and return Zynga to the social gaming pioneer it once was, you must employ radical changes. I have identified four main challenges facing Zynga today. Firstly, Zynga is in the business of casual gaming with a social twist. But because casual games notoriously have the shortest life cycle it is hugely problematic that Zynga has neither innovated nor replicated successful games at the same rate that customers have grown tired of the available offerings. Secondly, Zynga does not have a sustainable source of revenue due to considerable customer churn. Cycling through customers and not generating repeat business is not a strategy for a freemium company. Thirdly, while Zynga is moving towards a more independent business model, the business was built on and still largely depends on Facebook. The close association between your corporations and your recent decision to sever ties with the social media giant has been negatively affecting your bottom line. Lastly, the corporate culture in place at Zynga thrives on imitation. Rather than being forward thinking and innovative, Zynga ha s enjoyed enormous success by mimicking already popular games and reverse engineering them for a simpler, social experience. Given these challenges I have developed a strategic recommendation to reinvent Zynga. Zynga must return to its original ambitions of being an independent social gaming giant and create a social gaming ecosystem unlike any other. By partnering with hardware manufacturers and developing a new operating system Zynga can not only reclaim its lost share of the social gaming market, but capture a population of consumers with unmet social gaming needs. With this innovative model, Zynga will once again demonstrate financial success. Goals and Objectives: The ultimate goal of my strategic recommendation is to revert Zyngas declining financial status and decreasing Monthly Average Users (MUAs). The new business model will pursue the goals upon which the company was founded upon: Reach, Retention and Revenue; however, these goals may only be achieved if Zynga remains true its original ambitions and strives for stable growth built on its own success, rather than piggybacking off the growth of another corporation. Contextual Analysis: Mark, you created Zynga to address an unrealized consumer need: socially integrated gaming. But while you correctly predicted that consumers wanted an immersive and integrated social gaming experience, as they do with most other tech experiences, you failed in your execution. The original customer reach, retention and revenue model aided the explosive growth you enjoyed in the past, but it did not create a foundation for your company to be further built on. You were too consumed with rapidly growing the company and collecting profits to see that strategically Zynga would have benefited from a slower, more premeditated climb to success. Your original ambitions to build an independent company were correct, yet instead you chose to piggyback off of the success of Facebook to catapult yourself into overnight, mass-market penetration. Accordingly, there are four challenges facing Zynga. Firstly, Zynga is in the business of casual gaming with a social twist. That is, simple games with uncomplicated, vibrant graphics and easy inputs and controls. Since casual games are not intimidating and easy to play, they appeal to a large audience (primarily [60%] a normally disinterested group of middle aged women). However, casual games notoriously have the shortest life cycle (Microsoft ). In fact, most estimates give casual games a 300 day life cycle (______). The gameplay in Zyngas games is particularly known for its simplicity (_____). Look at Farmville as an example. A users constant diligence and effort will ultimately be rewarded if they maintain their crops and animals (unless they choose to buy virtual currency with real currency to speed up the game). It is evident that there is hardly any skill component involved in casual gaming. Accordingly, game fatigue occurs relatively quickly. Your frequent introduction of new games is evidence that you understand this trend; ho wever, what you have not accounted for is that users become exhausted by the entire category of simple games. Once you have built a farm, city, mafia and castle using virtually indistinguishable principles, a similar game is less likely to be pleasing. This is especially true in a category of games that Zynga succeeds in: non goal-oriented games. That is games that have no definitive end or prize. It is hugely problematic that your company has neither innovated nor replicated successful games at the same rate that customers have grown tired of the available offerings. Cycling through customers and not generating repeat business is not a strategy. Secondly, you have neither a stable, nor sustainable source of revenue due to the previously discussed customer churn. Zynga operates on a freemium, free-to-play model. That is, the vast majority of your customers play your games for free while only a small portion of users constitute paying customers. Financial analysis reveals that over 83% of your revenue is generated by less than 3% of your customers. As such, Zynga faces grave financial risks if you lose the attention and enthusiasm of your core 3% of paying customers. Thirdly, while Zynga is moving towards a more independent business model, your business was built on and still largely depends on Facebook (Zynga 10-K, 2013). In 2012 86% of Zyngas revenue was from Facebook API services and revenues were down 20% from the prior year, while Facebook reported a 40% increase in gaming profit (Zynga, p , 2013) (Zynga 10-K, 2013). Note this discrepancy. Although the social nature of your games requires the use of a social network platform, Facebook is a social media monopolist. As such, you are buying and using services providing by a monopolist. This has severe financial implications for Zynga. When a company does not make considerable profits, it is not in Facebooks interest to charge a high transaction fee. Instead, Facebook encourages use of its services by maintaining low fees since the applications use increases the usage of Facebooks platform. However, if the company becomes financially successful, as Zynga did, Facebook begins to charge higher tra nsaction fees. This is standard microeconomics and a problem plaguing Zynga. Facebook is capitalizing on your success by taking over 30% of each transaction your games attract (Zynga, p , 2013). Additionally, the close association between your corporation and Facebook, as well as your recent decision to sever ties with the social media giant has been and will continue negatively affecting your bottom line. While costumers may recognize your games, your corporate brand has been dissolved and shadowed by Facebook. You should not have so closely associated Zynga with Facebook and so heavily relied on Facebook to grow your company. While Facebook will always have game developers to replace you, you will not always have the customer awareness you enjoyed on while using Facebooks API services. You are competing in an industry where you are highly replaceable and are at the mercy of your customers in your fight to stay relevant (Exhibit A). Lastly, the corporate culture in place at Zynga thrives on imitation. Zynga is present in the rapidly evolving industry of gaming in which technology is critical. Such an industry requires companies to be at the forefront of change and lead innovation. Normally companies employ sizeable RD teams that look to new game development (in your case to combat game fatigue and customer churn) as well as new distribution channels (in your case to combat the dependence on Facebook). You did genuinely pioneer social gaming, but that is where you stopped. While copying competitor games worked in the short term, it is not a sustainable strategy. You must refocus on innovation. Furthermore, this attitude blinded you to the importance of the smartphone as a new gaming platform. Only recently have you realized the potential of mobile games. Rather than being forward thinking and innovative, Zynga has enjoyed enormous success by mimicking already popular games and reverse engineering them for a simpl er, social experience. Strategic Options Alternatives: With regard to customer acquisition and retention, Pincus wondered whether Zynga should invest to improve its viral distribution model, or if the company needed to encourage users to connect with strangers who also happen to be Zynga game players. One of the unmet needs social media sites address is the desire to meet new people. Consumers enjoy being around like minded individuals and tend to seek out and gravitate to those who share similar interests and values. In most cases an individual has a set amount of friends in their social network that closely share their values, but not necessarily enough to satisfy their social needs. As such, it is in Zyngas best interest to encourage users to connect with strangers who also enjoy social gaming. Consumers would be attracted to the idea that they would be introduced to those most like them satisfying their social need. Furthermore, for Zynga the viral avenue is slowly disappearing since Facebook has amended its algorithm to limit game post viability to those who are not signed up for the Zynga services. Additionally, depending on a viral distribution model implies that there is a large enough customer base to promote to. Zyngas creation of an independent platform is a positive and progressive step, but you must remember that you will not have the same customer base that Facebook has, and it certainly will not attract 1 billion users overnight. With regard to product, Pincus debated whether he should invest primarily in evolving existing successful casual games, or if he should invest to expand Zynga into other markets, such as real money gambling and mid-core gaming. Zynga should invest in other markets. Social games have a very short life cycle and are becoming increasingly more expensive for Zynga to create and maintain. As such, Zynga should focus on investing and developing games that are more interactive, slightly more complex and retain customers for longer periods of time such as gambling games and mid-core games as these markets theoretically address the problems facing Zynga. With regard to corporate strategy, Pincus had to decide whether Zynga should continue to focus on being a content producer, or if it should focus on becoming a platform for hosting its own and 3rd party developers games. Zynga should not limit itself on content development as its only competency. You should begin building a platform or operating system or even venturing into hardware manufacturing in order to release yourself from the fetters of Facebook. In truth, this is the hardest strategy because it has the highest risk, but if properly implemented, it would also reap the great ROI as well as serve as the most long term option. Strategic Recommendation: Successful tech companies are those that do not just create products, services or experiences, but rather immerse their users into complete, closed ecosystems. Google, Amazon and Apple are three examples of lucrative companies that have enjoyed stable growth throughout the past decade of tumultuous technological uncertainty. They have fully integrated their consumers by enticing them to choose a digital lifestyle that is almost controlled by their gadgets and software. For instance, Google has vertically and horizontally integrated to provide social services (Google+) and created not one, but two platforms (Android and Chrome) available on a multitude of devices (computers, tablets, smartphones) to engage consumers on all levels. Apple has done the same with its iPhones, Macs and iPads and its OS. Amazon has the Kindle and Amazon Prime. In each company, consumer hardware is fully integrated with the other products and the platform/software addresses both known and unmet social needs. This occurs while the hardware and software provide the standard professional and personal solutions expected of computing devices. Even Facebook, your rival is making its foray into software and hardware integration with the release of its operating system: Home. Like Google, Apple and Amazon, Facebook will now have its own ecosystem to lock its users into. Creating an ecosystem employs the walled-garden concept where a company locks a consumer into its product by providing all the services necessary to address the consumer needs and effectively locks a consumer into the product. Zynga should follow lead and focus on creating a social gaming ecosystem with high walls (barriers to entry) by leaving the consumer facing high switching costs. The best way to create this ecosystem is by developing your own, independent platform and operating system and partnering with hardware manufacturers to deliver integrated devices to fanatical gamers. Implementation Plan Zynga should begin to secede from Facebook in a gradual 3 year plan. Each year you should refrain from renewing 1/3 of the games on the Facebook API service. Zynga should begin with the weakest performing games and gradually the best games to retain maximum customer awareness through the succession process. The goal will be to not only retain current Facebook customers and move them to Zynga.com, but also to generate enough buzz to secure to customers directly through Zynga.com. By slowly transitioning existing Facebook users to Zynga.com the customer base of your social network will grow and attract new users. Year One: Zynga should reach out to hardware manufacturers HTC is a great candidate to negotiate a contract and develop a smart phone and tablet adapted for Zynga games. Simultaneously, Zynga should begin developing the OS and gaming platform for the device. It is also important to reach out to retailers and wireless companies to secure subsidy contracts for the new device. It is also necessary for Zynga to pursue marketing and promotional partnerships with both the device manufacturer(s) and the wireless carrier(s) in order to split the cost of an aggressive marketing campaign. Year Two: During Q1 and Q2, Zynga should begin production and continue the marketing campaign. Zynga should also focus on developing a robust network of games to be deployed on its device. It would benefit Zynga to allow third party developer rights to innovate games for Zynga. In Q3 Zynga should begin selling the device. Year Three: Zynga should focus on a 10 month life cycle for its devices to stay relevant to consumers. As such, RD and production of the generation two Zynga device should take place during the middle of Q1 2016 and conclude at the end of Q2 2016. Sales of the gen 2 device should begin at the beginning of Q3 2016. Exhibit 1: Porters Five Forces: Competitive Rivalry High Zynga, Wooga, 5 Minutes, Playfish, Playdom, Kabam, Crowdstar, EA, among others. Power of Buyers Moderate to High Customers dictate the content and their needs change daily. Because there are so many alternate companies providing the same/similar services, game providers have to adapt to retain customers. Power of Suppliers Moderate to High While there are many game hosting platforms, few garner the attention of mass amounts of users. As such, the power of the supplier fluctuates based on its user base. Threat of New Entrants Very High The cost and time required to develop a social game is very low (single-digit millions and months) relative to the cost of developing a more traditional graphic-intense console game (tens of millions and years). This lower cost allows much smaller game developers to try their hand at developing the next big hit and has resulted in a proliferation of new competitors. Substitute Products Very High There are not only identical products out there by competitors, but also there are many substitute products: hardcore games, board games, tv, blogs, anything people use to pass the time. Exhibit 2: Current Zynga Strategy Diamond Arenas Casual gaming Vehicles exclusivity contracts, social platforms (mainly Facebook), early stages of their own social platform. Differentiators highly integrated social features. Economic Logic freemium business model. 97% of consumers receive free services while 3% of consumers pay to advance quickly through game and receive premium services. Monetization relies on 3 revenue streams, affiliate offers, virtual goods sales and advertizing Staging biweekly game updates. Release new games every ____.

The Moonstone Essay -- Literature Review

Wilkie Collins portrayal of a cursed diamond in The Moonstone, this Victorian era detective fiction book is still recognized globally today. Although, this novel was written in the nineteenth century Collin effortlessly distinguished the novel for viewers of all ages. The novel is not only a detective fiction but also has some elements of action and romance. Collins not only writes novels but also poetry and has been recognized internationally for all his work. Collins can with ease characterize all his characters in the novel. There are many contradistinction aspects in the moonstone but the most fascinating one is viewing the novel in a psychological approach. The reason is because in the novel Franking Blake unconsciously steals the cursed diamond away from his beloved Rachel. This novel is mainly about a diamond that became cursed when it was stolen away from its Hindu temple. The diamond was also the most expensive diamond in existence at that time. The diamond is said to curse anyone who receives it and keeps it and it will bring unhappiness to his or her life. The curse has been shown to be true throughout the novel. For example, the relationship between Rachel and Franklin Blake although, they have loved each other the moonstone has only brought unhappiness to there lives. Despite the love between Rachel and Franklin Blake the stone has cursed their lives the moonstone is best understood to be a curse, because both of these individuals took possession of the diamond their love and friendship was cursed until the diamond was returned to its holy Hindu temple. The diamond belongs to a Hindu religion, which worshiped the diamond and praised it. The moonstone was so extremely profitable that some of the members in society in... ...giver’s generosity rather than his or her rapacity† (Blumberg 4). This is why at the end of our novel the stone was returned back to its Hindu temple. Works Cited Blumberg I. Collins's "Moonstone": The Victorian Novel as Sacrifice, Theft, Gift and Debt. Studies In The Novel [serial online]. Summer2005 2005; 37(2): 162. Available from: MasterFILE Complete, Ipswich, MA. Accessed April 3, 2012. Collins, Wilkie. "The Moonstone." New York: The Century Co, 1904. 3-515. The English Comedie Humaine. LitFinder. Web. 2 Apr. 2012. Duncan, Ian. "The Moonstone, The Victorian Novel, And Imperialistic Panic." Modern Language Quarterly 55.3 (1994): 297. Education Research Complete. Web. 3 Apr. 2012. Gooch, Joshua. "Narrative Labor In Wilkie Collins's The Moonstone." LIT: Literature Interpretation Theory 21.2 (2010): 119-143. Academic Search Complete. Web. 3 Apr. 2012.

Andy Warhol Term Paper

Term Paper on Andy Warhol The artist that had the most influence in the 20th Century was Andy Warhol. His life was such a struggle from the beginning he contracted rheumatic fever at a young age and had neurological problems. He was born of parent's that were from Czechoslovakia and moved to Pittsburgh before his birth on August 6, 1928. His mother had a huge influence on his art and would buy him candy bars as a reward for painting. His father died when he was young and his older brother took care of him while his mother worked.Every day his brother would make him Campbell soup and a sandwich for lunch. That later became the focus of one of his painting series. Julia his mother started taking him to free Saturday art classes at a local museum. Andy would stay late and wonder the museum focusing every detail of the paintings. His father set aside the funds for Andy to go to college. In 1949 he graduated from Carnegie Institute of Technology. He also showed signs of having Espalier's Syndrome or Autism throughout his life. In his teenaged years he had several nervous breakdowns and was almost suspended from college.He was very socially awkward and was very self conscious of his looks. He had nose Jobs and skin ending processes done to help with the red splotches on his face that was a result of the rheumatic fever from his childhood. Andy moved to New York and was determined to get a Job in commercial art to ultimately become famous. He started hanging out a a little cafe in Manhattan called Serendipity. At this time Marilyn Monroe was always with her friends there so she became the object of Andy obsession at that time. This is probably why she is seen in his later works.This time period in his life everyone referred to him as â€Å"Raggedy Andy' because he was always seen in the same clothes and carrying a brown paper gag with all his drawings in it. He was struggling with his homosexuality and his fear of imperfection in himself. There were several attempt a t having a relationship, but they ended with him very depressed for days. After making the conscious decision to change his view on this and forget about it so he could focus on his art. He wanted so desperately to become an recognized artist in the art community. That came later that he intended , but with more fame than he could ever imagine.Anta's work took on so much meaning and was a mirror of life under all the masks that everyone wore. He saw people from the inside and was noted at detecting retreats in people. The height of his art career was when he opened the Factory where he would have lavish parties and would begin dabbling in the film industry. Critics were very harsh on Anta's first films such as Sleep an 8 hour long movie filming a man sleeping. When asked about why he would film that he replied why not the man was his friend and he left his door unlocked. He had a desire to show beauty and greatness in the most plain things.His studio gave people from all walks of li fe a place to come and be their self. He studied these people and enjoyed them begin there while he created his art work. The atmosphere he created in the Factory was what is refereed to as the start of the ass's. He was very sensitive to many things so he would rarely indulge in any of the drug taking parting that was going on around him. Instead he would Just watch everyone and that was like his inspiration for his art. However he did have a slight addiction to amphetamines that he refereed to as giving him the power to do more work.He was able to be a art creating machine. He was quoted at saying you should Just keep creating art even when others think it is not good. That was his drive he adapted after all his failures he endured along the ay. After Andy survived an assignation attempt that left him in the hospital for several weeks his art began to change. He was more emerged in the serial reproduction of images in his art work. He was asked to do a portrait of a congress woman and he took her all over the town to photo strip booths with a baggie of coins he coached her through each picture session.Then he took them back and screen printed them in a series and she said it was the best representation of her portrait she could of ever imagined. The coaching in the photographs will later be a precursor to his directing career. Andy Whorl's art will withstand the test of time and he became everything he ever imagined his self to be. The piece of artwork that had the biggest impact on Andy Whorl's art career was a series of 32 painting's of all the varieties of Campbell soup cans. These painting's were created after Andy had several years of failed attempts to get his art work known.Always unsure of his direction with his own art it was important to Andy to get the opinion of his friends. After focusing on his painting skills so much that he was painting normal everyday household cleaners and objects over and over until he Hough it was perfect. He developed a new form of painting it got rid of brush strokes and drip marks. It had clean cut perfect edges. At this time in the art era it was Jackson Pollock's influence in art this was out of the art realm of the time. He did some coca cola paintings like this then moved on the the soup can's after one of his friends saying he should paint everyday stuff like soup can's.The Fears Gallery in Los Angels, California exhibited the entire collection for a few weeks. After that time Irving Blue called Andy and told him that for reasons he can not explain the time he pent with the painting's have changed him in such a positive way that he wanted to purchase them. He bought he collection for $1,000 and sold the collection to the Museum of Modern Art for 5 Million dollars. The Thirty-two painting's were done in 1962 the canvases were all the same size (20 x 16†³) with a chosen medium of Synthetic polymer paint.Each can is a different flavor labeled on the front. The can's are all similar on the outside, but upon close observation I noticed that each top had a series of missing spots where the glare was different on each can. I then observed the them all as a group and realized that it presents society and how by genetic makeup we are all the same, but in reality we are all very different complex creatures capable of so many amazing things. This represented hope for achieving greatness. Before this time Anta's art was viewed as lacking a emotional connection to the viewer.When he sold the collection to Irving he made him agree to keep it as an complete collection because Andy said they were all conceived at the same time. They are all still intact and together as a completely collection to be viewed at the Museum Of Modern Art. This set of paintings were very dear to Andy and had a very personal connection to them. Looking back at his childhood after his father died the soup was the only stable thing in his life at that time. He had it everyday and he always felt that the m ost ordinary objects in our everyday lives needed to be shown for their simple beauty.He wanted everyone to see beauty and feel beautiful. There is another element to these painting that everyone can connect to. Each one is entirely different than the next yet as a group are all the same. The detail that he took to individualize every one could be compared to the work of god. He was raised Byzantine Catholic and went to church every week with her. The Religious influence in his art was from this time period in his life. He was a very sheltered boy and at church he would sit and stare at all the religious artwork. This artwork was brightly colored portraits on gold plates on a grid frame of the back wall of the church.This was how he portrayed a painting he did right after Marilyn Monomer's death in 1962. This painting was called Golden Marilyn Monroe. He was able to achieve this copy printed look by silk screening all the images onto the paintings. There was a technique he developed where he would paint the color on the canvas then screen print the image over the color. This is why in this painting you see the lip color go beyond where the lips are printed and the eye shadow looks like a child put it on. Also the hair line is very Ronald McDonald looking.The precision it took to screen print on a painted canvas had to be very hard. This technique helped him add a color element to the commercial print art world he painted in. The idea behind the Marilyn paintings was to show fame in mass society. This was Just the start of Anta's famous people painting's in this time period. This was refereed to as the death and fame period in his art work. Some of his subjects were Elvis Presley and Ann Taylor. When Andy moved to New York he would sit in the ice cream shop and watch Marilyn so this painting was a way for him to immortality her forever.That is why she was surrounded by gold to show a heavenly portrayal and gave her bright colors similar to the church paintings. This painting is one of them most famous paintings of Marilyn and can been seen on so many things from clothes to purses and even phone covers. This tribute he did to here has stood the test of time as did the Campbell soup can it is still the same after all this time. This painting also represents Anta's quest for beauty and how he connected beauty to fame. Marilyn was the perfect blend of beauty and fame.After this series of paintings he moved on to some more gruesome screen prints of car crashes to show people the reality of what the news was reporting. He also wanted to pay tribute to people and things that are forgotten or lost in everyday life. Also he was noted as having the need to leave his influence in history. The reason I chose Andy Warhol is my desire to be a graphic artist and he had such an insight in the start of pop art. He was such a genius of his time with how he over came so many things. I could connect with him in so many ways through his art ND his personal li fe.His struggle to stratum took so many turns before he made it. I totally understood his need to become a machine with making art. I have recently started using markers in all my paintings and I can get one done a day where when I was painting them all by hand it took weeks. I am now extremely interested in learning more about screen printing to help me speed up the process and to use my own photographs. Just to do some paintings in his paint style with the paint first then screen print over it would be a lot of fun. I love how quick he could produce art they aid he created sass of paintings in a month.Also I loved how all the Campbell soup painting's were 16 x 20†³ that is the size of all my paintings and is a commonly starter artist canvas size. I do series of paintings on this size and from learning about his techniques I realized my art style is very similar. Even my husband said it's like you are looking in a mirror isn't it and that is very true. Andy had a huge personal connection to his are it helped him deal with all of his questions about life. It is almost like there is a quest to push all the limits of a subject to better understand it.

Acoustic Design in Architecture

IntroductionThe intent of this study is to bring forth a design strategy for the transition of a big room to a multi usage theater. The study will show the necessary things that need to be considered to guarantee a satisfactory acoustic environment by mensurating the jobs encountered with acoustic design and how to undertake them. The study will look at the jobs related to this infinite and present possible solutions and recommendations based on the information available. Initial programAs in every instance, this room presents it ‘s ain alone set of jobs, which involve really common factors such as the form and size of the room, the intended usage of the infinite, the budget and the basic Torahs of acoustics. The phase will be best positioned at the Centre of the E wall, as shown in Fig.1 The audience deepness will be shallow and broad so that the best can be appreciated from a presentation or public presentation both visually and acoustically. More significantly, the sound making the audience will be equally distributed.With the phase positioned on the E wall, the obvious measure is to put the commixture desks and equipment storage in the boxed country opposite the phase. The walls are made of gypsum board. The room measures 15.176m broad and 12.176 long with an excess ‘pocket ‘ on the side mensurating 5m by 3.396m. The seating capacity will be about 80-100. Problems Although this is the logical manner to place the phase and seating, there is a large job with the design that needs to be ironed out ; the roof is high and airy on one side of the room yet low and dense on the other. As symmetricalness is critical in acoustic design, this is a large job. However, troubles would besides originate if the phase were positioned at one of the narrower sides of the room because the audience would still non acquire even sound distribution. The Windowss pose another large job for the proposal of the design. If they were a coveted characteristic a sound-reducing window could be fitted, but these are expensive and normally favoured in entering studios or topographic points where ocular presentation is non involved. For the intents of this undertaking, which must suit controlled lighting and projectors, daytime and the alterations in daytime would be unacceptable. The demand for Windowss in this instance is excess. The undertaking support can non justify electrical devices to command echo but sufficient committedness demands to be made towards sound support. For the intent of leasing the infinite to administrations outside of the university, it needs to be classed as a music locale, which brings with it it ‘s ain set of demands in footings of equipment and care every bit good as in the acoustic design.Trials with sound inside the infinite demand to be conducted before the talker agreement can be determined.Solutions and recommendationsWalls The wall opposite the phase will necessitate diffusors to administer or absorb the sound and modulate echo clip. Curtains along the dorsum of the phase country will give more options once the locale is up and running and could besides be extended to the North and South walls, in add-on to the absorbers and diffusors. Rigid Rocksil walling is first-class, but expensive. There are many fiberboard solutions on the market, which would be a cheaper option. These can be screwed to the bing wall. Floor A inexpensive and effectual option for the floor is heavy felt carpet carpet pad with a tight rug on the top. An attractive, but more expensive option would be to put wooden flooring over the top of the thick carpet pad ; the difficult surface of the wood could heighten the sound quality ; excessively much soft trappings may ‘deaden ‘ the sound. Ceiling The best solution to the job with the ceiling is to happen a balance between the sound generated under the high ceiling, with that being generated under the low side. As the country on one side of the room will hold a different sound quality to the other side, absorbers need to be fitted to the high ceiling to antagonize echo and a set of diffusors to the low ceiling to maximize the quality of the sound, ( see figure 2 ) . An aesthetic characteristic can be made of the high subdivision of the ceiling utilizing the reflectors and absorbers. Windows & A ; doors The solid fire doors will non leak much sound. Vibration leaked through the doorcase can be greatly decreased utilizing doorcase sound gaskets. The Windowss would be best removed or blocked with absorbers. An air conditioning system will necessitate to be installed, even if the Windowss remain, air conditioning is still perfectly necessary with so much insularity. Free standing absorbers Another ideal manner to add flexibleness to the working design of the studio is to include freestanding sound absorbers, deflectors and diffusors. These can be moved around to suit with the nature of public presentation or presentation and the size of the audience. They can besides be usage made without excessively much disbursal. Decision The initial job facing this undertaking faces is the multi intent usage for which it has been designated and the flexibleness that is required from the finished design. Live music and address require different methods of application in acoustic design. Address and play public presentations depend mostly on design made with good intelligibility in head, where as acoustic design for music locales needs to take other factors into consideration that may non work out best for address and frailty versa. In add-on to this, The University has limited financess for the undertaking. The of import factor here is that the design must be finished to a competitory criterion and the locale must be able to run swimmingly if The University is to do the theater a commercial success.More research needs to be carried out inside the room to find how, precisely, the issue with the ceiling can be decently resolved. The acoustics of the infinite will necessitate to be tested before work is carried out, utilizing a little sound system that can set up the extent of alteration in sound from one side of the room to the other. BibliographyMakrinenko, L. , Ed, Bradley, J.S.,1986. Acousticss of Auditoriums in Public Buildings, New York: Acoustic Society of America.Elsea P, 1996. ACOUSTIC TREATMENT FOR HOME STUDIOS, California: University of California Santa Cruz.Ed. Wallace Clement Sabine, 1921. Collected Documents on Acousticss, New York: 5 Acoustical Society of AmericaAcoustic Absorbers and Diffusers: Theory, Design, and Applicationby Trevor J. Cox, Peter D’Antonio, Spon Press ( April 1, 2004 )